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Case Study :- Aiper

aiper.com

Aiper – Elevating an Innovative Pool Cleaner Brand’s Online Presence

1. Introduction

Aiper, a leading innovator in the pool cleaning industry, offers cutting-edge robotic pool cleaners designed to simplify pool maintenance. Despite having a highly innovative product line, Aiper struggled to achieve strong online visibility and reach its target audience effectively. They approached New India Solutions to enhance their digital presence, increase website traffic, and drive higher sales through comprehensive SEO and link-building strategies.

2. Challenges

Aiper faced several challenges that were hindering their online growth:

  • Low Organic Traffic: Despite having a well-designed website, Aiper’s organic traffic was stagnant due to low search engine visibility.
  • Highly Competitive Market: The pool cleaning industry is saturated with well-established brands, making it difficult for Aiper to stand out.
  • Limited Backlink Profile: Aiper’s website had very few high-quality backlinks, which impacted its domain authority and overall search rankings.
  • Keyword Optimization Issues: The website lacked proper keyword optimization, which resulted in poor rankings for relevant search terms.

3. Strategy

To overcome these challenges, New India Solutions devised a multi-faceted SEO strategy tailored to Aiper’s unique needs:

  • Comprehensive Keyword Research: We conducted in-depth keyword research to identify high-value keywords relevant to Aiper’s products. This included long-tail keywords that potential customers were likely to search for.
  • Content Optimization: We revamped the on-page content, focusing on incorporating the newly identified keywords naturally throughout the site. This included optimizing product descriptions, blog posts, and landing pages to improve search engine rankings.
  • High-Quality Link Building: Our team executed a targeted link-building campaign, acquiring backlinks from authoritative websites within the home improvement and pool care niches. This helped boost Aiper’s domain authority and increased referral traffic.
  • Technical SEO Enhancements: We addressed technical SEO issues such as improving site speed, ensuring mobile responsiveness, and optimizing meta tags and alt texts. This ensured that the website was not only user-friendly but also search engine-friendly.
  • Competitor Analysis: We performed a detailed competitor analysis to identify gaps in Aiper’s strategy and capitalize on opportunities. This included studying competitor backlinks, content strategies, and keyword rankings.

4. Services Applied

To execute this strategy, we applied the following services:

  • SEO Audit and Optimization: A complete audit of the website’s SEO health, followed by on-page and technical optimizations.
  • Link Building: A focused campaign to build high-quality, relevant backlinks to increase domain authority and search engine rankings.
  • Content Strategy and Creation: Developing and optimizing content around targeted keywords to attract and engage the right audience.
  • Technical SEO Improvements: Enhancements to site speed, mobile responsiveness, and overall user experience to ensure better crawlability and indexing by search engines.
  • Local SEO: Optimizing Aiper’s presence in local search results to attract customers in specific regions.

5. Results

The SEO and link-building efforts yielded significant results for Aiper:

  • Increase in Organic Traffic: Aiper saw higher volume of organic traffic month on month, bringing more potential customers to their website.
  • Top Rankings for Key Terms: More than 100 targeted keywords began ranking on the first page of Google search results, driving highly relevant traffic to the site within six months. More than 1000 keywords got ranked in top 100 rankings.

 

  • High Growth in Online Sales: Improved visibility and increased traffic translated directly into a higher increase in online sales, boosting Aiper’s revenue to more than a Million dollar for the first year itself.
  • High-Quality Backlinks: The link-building campaign resulted in over 100 new backlinks from reputable websites, significantly improving Aiper’s domain authority.
  • Enhanced Brand Authority: With improved rankings and visibility, Aiper established itself as a leading brand in the pool cleaning industry online, further solidifying its market position.