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Case Study: Pro Team Cleaning

proteamcleaning

 

1. Introduction

Pro Team Cleaning is a leading cleaning services company in the UK, specializing in both residential and commercial cleaning solutions. Despite their excellent services and a strong reputation within their local market, Pro Team Cleaning faced challenges in expanding their online presence and attracting new clients through their website. They approached New India Solutions to enhance their digital visibility and drive more qualified traffic to their site.

2. Challenges

Pro Team Cleaning encountered several issues:

  • Low Search Engine Rankings: Their website was not ranking well for key search terms related to cleaning services in their target areas.
  • Limited Online Visibility: Despite their local reputation, their online presence was weak, resulting in low organic traffic.
  • Weak Backlink Profile: The site had very few backlinks, which limited its authority and visibility in search engine results.
  • High Competition: The cleaning services industry is highly competitive, making it difficult to stand out online.

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3. Strategy

To address these challenges, New India Solutions devised a comprehensive SEO and link-building strategy:

  • Keyword Research and Optimization: Conducted extensive keyword research to identify high-value search terms and optimized the website’s content to target these keywords effectively.
  • Content Creation: Developed high-quality, engaging content tailored to the needs and interests of Pro Team Cleaning’s target audience, including blog posts, service pages, and local guides.
  • Link Building: Implemented a robust link-building campaign to acquire high-quality backlinks from relevant and authoritative websites, enhancing the site’s domain authority and search engine rankings.
  • Local SEO Enhancement: Focused on optimizing the site for local search queries, including updating local business listings and creating location-specific content to attract local customers.

4. Services Applied

New India Solutions provided the following services to Pro Team Cleaning:

  • SEO Audit: Conducted a thorough audit of the existing website to identify areas for improvement and develop a tailored SEO strategy.
  • On-Page SEO: Optimized meta tags, headings, and content to improve keyword relevance and user experience.
  • Content Marketing: Created and published blog posts, articles, and other content to engage the audience and improve search engine rankings.
  • Link Building: Executed a strategic link-building campaign to acquire backlinks from high-authority sites and relevant industry sources.
  • Local SEO Optimization: Enhanced local listings and created location-based content to boost visibility in local search results.

 

5. Result

The implementation of New India Solutions’ strategies led to significant improvements for Pro Team Cleaning:

  • Improved Search Engine Rankings: Pro Team Cleaning’s website saw a noticeable increase in rankings for key search terms, moving from the second page of search results to the top positions.
  • Increased Organic Traffic: The site experienced a substantial increase in organic traffic, leading to more potential clients finding and visiting the website.
  • Enhanced Online Visibility: With a stronger backlink profile and optimized content, Pro Team Cleaning’s online presence was greatly enhanced, resulting in higher brand visibility.
  • Higher Conversion Rates: The combination of better rankings and increased traffic led to a rise in inquiries and bookings, contributing to the company’s overall growth.