Case Study: – Recashloan.com

1. Introduction

Recashloan.com is a financial services platform offering quick and convenient loan solutions to individuals and businesses. The platform aims to provide hassle-free loans with minimal paperwork and fast approval. However, the company faced challenges in attracting organic traffic and converting visitors into customers. New India Solutions was brought on board to implement SEO and link-building strategies to increase their visibility in search engines and drive more traffic to the website.

2. Challenges

When we first partnered with Recashloan.com, the website was facing several challenges:

• Low Organic Traffic: The site was struggling to rank for key loan-related terms, resulting in low visibility in search engine results.
• High Competition: The loan and financial services niche is highly competitive, with many well-established brands dominating the top positions in search results.
• Limited Backlink Profile: The site had very few high-quality backlinks, which impacted its authority and trustworthiness in the eyes of search engines.
• Content Gaps: The existing content did not fully address the needs of their target audience, leading to lower engagement and conversion rates.

3. Strategy

To overcome these challenges, we developed a comprehensive SEO strategy for Recashloan.com, which focused on the following key areas:

• Keyword Research: We identified high-traffic, low-competition keywords related to loan services, such as “quick loans with fast approval” and “best personal loans online.” This helped Recashloan.com target the right audience.
• On-Page SEO Optimization: We optimized the site’s meta tags, headings, and content to include targeted keywords. We also ensured that the site was mobile-friendly, had fast loading times, and provided a smooth user experience.
• Content Creation: We developed new blog posts and landing pages that addressed common loan-related questions and pain points. This not only helped to engage visitors but also improved the site’s authority in the niche.
• Link-Building Campaign: We focused on acquiring high-quality backlinks from reputable websites in the financial and lending sectors. We also used outreach strategies to connect with bloggers, journalists, and industry influencers to generate backlinks.
• Local SEO: Since Recashloan.com offers services nationwide, we ensured that the site was optimized for local searches by creating location-specific pages and managing their Google My Business profile.

4. Services Applied

New India Solutions applied a wide range of SEO and link-building services for Recashloan.com:

• Comprehensive SEO Audit: We conducted a full audit of the site to identify technical issues that could affect its ranking.
• Keyword Research and Content Optimization: Implementing targeted keywords and creating new content that resonated with potential loan customers.
• Link-Building Campaign: Securing backlinks from high-authority websites and utilizing guest blogging to further expand their backlink profile.
• Technical SEO Fixes: Optimizing site speed, improving mobile usability, and resolving any crawling or indexing issues.
• Local SEO Optimization: Targeting specific regions to increase visibility in local search results.

5. Result

The SEO and link-building efforts resulted in significant improvements for Recashloan.com:

• Increased Organic Traffic: Organic traffic increased substantially within the first few months, with the website ranking on the first page for several important loan-related keywords.
• Higher Search Engine Rankings: The website moved from the 4th to the 1st page of Google search results for competitive loan keywords.
• Enhanced Backlink Profile: The site’s domain authority improved as a result of acquiring high-quality backlinks from authoritative financial websites.
• Boost in Conversion Rates: With optimized content and targeted traffic, Recashloan.com saw a significant increase in loan applications and customer inquiries.