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Case study :- 28Diamonds

28Diamonds

1. Introduction
28 Diamonds is a premier jewelry brand based in Los Angeles, offering high-end diamond jewelry to clients worldwide. They approached New India Solutions to improve their online visibility, drive more traffic to their website, and increase eCommerce sales. With an already impressive offline reputation, 28 Diamonds needed a strategic digital presence to stand out in the competitive online market. Our goal was to enhance their website’s search engine ranking and attract a highly targeted audience for conversions.

2. Challenges
The primary challenge was the competitive nature of the luxury jewelry industry, where numerous high-authority websites dominate the search rankings. 28 Diamonds faced issues such as low organic traffic, limited backlink profile, and under-optimized content. Additionally, the website had a slow load time and lacked mobile optimization, which negatively impacted user experience and SEO rankings. Establishing the brand’s authority in such a saturated market required a tailored SEO approach.

3. Strategy
New India Solutions developed a multi-faceted SEO strategy to address the specific challenges 28 Diamonds was facing. The strategy involved:

28Diamonds

  • Comprehensive Website Audit: We conducted a full audit to identify technical SEO issues like site speed, mobile responsiveness, and page indexing problems.
  • Keyword Research & On-Page Optimization: Using in-depth keyword analysis, we optimized the product pages, meta tags, and blog posts with high-converting, niche-relevant keywords such as “luxury diamond rings in LA” and “custom diamond necklaces.”
  • Link-Building Campaign: A white-hat backlink strategy was created, focusing on acquiring backlinks from high-authority websites in the fashion and luxury industries. We reached out to influencers, bloggers, and media outlets to generate organic mentions of 28 Diamonds.
  • Content Marketing: We developed a content plan that included blog posts, guest articles, and press releases. The content focused on diamond jewelry trends, care tips, and customer stories to engage readers and improve SEO.

4. Services Applied
The services applied included:

  • Technical SEO Fixes: Improved site speed, enhanced mobile performance, and fixed indexing issues to ensure smooth crawling by search engines.
  • On-Page SEO: Optimized existing content and meta descriptions, ensuring that every page aligned with the targeted keywords.
  • Backlink Creation: Created a network of high-quality backlinks from reputable sites within the luxury jewelry and fashion sectors.
  • Content Creation: Developed SEO-friendly content that resonated with the target audience and encouraged social shares and backlinks.
  • Local SEO: Implemented local SEO practices to help 28 Diamonds rank higher for region-specific searches related to Los Angeles.

5. Results
Within a few months of implementing our strategy, 28 Diamonds saw significant improvements in its digital performance:

  • Increased Organic Traffic: The website experienced a notable increase in organic traffic, driven by top rankings for high-volume keywords.
  • Higher Search Engine Rankings: 28 Diamonds secured first-page positions for competitive keywords such as “diamond engagement rings LA” and “custom diamond jewelry Los Angeles.”
  • Improved User Experience: The website’s load time was reduced by 30%, and mobile responsiveness was greatly enhanced, leading to higher user engagement and lower bounce rates.
  • Boosted Domain Authority: With high-quality backlinks from reputable sites, the domain authority of 28 Diamonds improved, further strengthening its online presence.
  • Growth in eCommerce Sales: The enhanced SEO efforts directly contributed to a rise in eCommerce sales, with the website attracting more qualified traffic and converting visitors into paying customers.