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Case Study:-Warby Parker

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1. Introduction

Warby Parker, a well-known name in the eyewear industry, needed to improve its online visibility and organic search performance to stay ahead of the competition. With an extensive e-commerce presence, they partnered with New India Solutions to strengthen their search engine rankings and attract more relevant traffic through strategic SEO and link-building efforts.

2. Challenges

Warby Parker encountered several challenges:

  • Increased Competition: The eyewear e-commerce space was becoming increasingly competitive, making it harder for Warby Parker to stand out.
  • Declining Organic Traffic: Despite their brand strength, Warby Parker noticed a drop in organic traffic, particularly from non-branded keyword searches.
  • Limited Backlink Profile: Their backlink profile needed significant improvement to enhance domain authority and compete effectively.
  • Mobile Optimization: A large portion of their traffic came from mobile users, but the mobile site performance needed enhancement to meet SEO best practices.

3. Strategy

New India Solutions implemented a tailored strategy:

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  • SEO Audit: We performed a thorough audit to identify technical issues, content gaps, and keyword opportunities.
  • Link-Building Campaign: We launched a strategic backlink-building campaign, targeting authoritative websites in fashion, lifestyle, and e-commerce to improve Warby Parker’s domain authority.
  • On-Page Optimization: Key product and category pages were optimized for high-intent keywords, ensuring meta tags, headings, and content were aligned with SEO best practices.
  • Mobile-First Approach: Improvements were made to mobile responsiveness and page load speeds to ensure compliance with Google’s mobile-first indexing standards.
  • Content Marketing: High-quality blog posts, guides, and other relevant content were created to engage users and drive organic traffic.

4. Services Applied

  • SEO Audit & Consultation: Comprehensive analysis of Warby Parker’s current SEO performance, identifying key areas for improvement.
  • Link Building: Acquisition of high-quality backlinks from reputable websites to enhance Warby Parker’s domain authority and improve rankings.
  • Technical SEO: Addressing site speed, mobile optimization, and other technical factors that impact SEO.
  • Keyword Research: Focused research on both branded and non-branded keywords to attract the right audience.
  • Content Creation & Optimization: Development of engaging, SEO-optimized content to draw in traffic and boost user engagement.

5. Results

After implementing the SEO and link-building strategy:

  • Growth in Organic Traffic: Warby Parker experienced a noticeable increase in the number of visitors coming through organic search, thanks to improved keyword rankings.
  • Higher E-Commerce Conversions: The boost in relevant traffic led to more product views and purchases, positively impacting online sales.
  • Stronger Backlink Profile: Warby Parker’s domain authority was bolstered by a substantial number of high-quality backlinks from reputable sources.
  • Improved Mobile User Experience: Enhancements to the mobile site resulted in better performance, higher engagement, and an improved user experience for mobile visitors.
  • Keyword Rankings: Warby Parker achieved first-page rankings for multiple competitive keywords, leading to greater visibility and increased traffic.