/

Case Study:- American Musical

americanmusical

1. Introduction

American Musical is a prominent online retailer that specializes in musical instruments and audio equipment. With a focus on expanding their digital footprint and driving more organic traffic, they approached New India Solutions for a comprehensive SEO and link-building strategy to enhance their search engine rankings and overall visibility.

2. Challenges

Prior to working with New India Solutions, American Musical faced several key challenges:

  • Low Organic Visibility: Despite their wide selection of products, the website struggled to gain visibility in search results due to strong competition in the musical instrument retail space.
  • Outdated SEO Techniques: Their existing SEO strategies had not been updated in several years, resulting in missed opportunities to capture valuable search traffic.
  • Lack of High-Quality Backlinks: The site had very few high-authority backlinks, which hindered its ability to rank well in search engines.
  • Mobile Usability Issues: As mobile users became a larger portion of their audience, American Musical’s site faced usability and performance issues on mobile devices, leading to higher bounce rates.

3. Strategy

To tackle these issues, New India Solutions designed a custom SEO and link-building plan for American Musical, which included:

americanmusical

  • In-Depth Keyword Research: We identified relevant keywords that matched American Musical’s products and target audience. This helped uncover untapped opportunities in organic search.
  • Content Optimization: We optimized product pages, category pages, and blog posts by incorporating targeted keywords and improving content readability to engage visitors better.
  • Link-Building Campaign: Our team implemented a high-quality link-building strategy that focused on acquiring links from authoritative websites within the music and retail industries.
  • Mobile-First Optimization: Recognizing the importance of mobile-first indexing, we ensured that the website was fully optimized for mobile devices, improving both speed and user experience.
  • Technical SEO Enhancements: We addressed technical issues, such as broken links and slow-loading pages, while ensuring that the website’s structure was SEO-friendly.

4. Services Applied

  • SEO Audit: We conducted a full SEO audit, identifying areas that required improvement, including technical SEO, on-page content, and backlink profiles.
  • On-Page Optimization: We enhanced the meta tags, optimized keyword placement, and ensured proper use of headings throughout the site.
  • Link-Building: We focused on building backlinks from high-authority sources to boost the website’s domain authority and improve its ranking for competitive keywords.
  • Mobile Optimization: We ensured that the site was responsive, improving page load speed and usability on mobile devices.
  • Content Creation: We created and optimized blog posts and product descriptions, ensuring that they were SEO-friendly and targeted toward American Musical’s key audience.

5. Results

After several months of applying our strategies, American Musical experienced significant growth in their online presence:

  • Increased Organic Traffic: The website saw substantial growth in organic traffic, with more visitors coming from search engines for a variety of relevant keywords.
  • Improved Conversion Rates: Thanks to a focus on mobile optimization and better user experience, the website’s conversion rates improved, especially for mobile users.
  • Higher Keyword Rankings: The site achieved higher rankings for important product categories, such as “electric guitars” and “audio equipment,” on Google’s first page.
  • Stronger Domain Authority: Through the acquisition of high-quality backlinks, the website’s domain authority improved, helping the site become more competitive in search rankings.