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Case Study:- Research Verified

researchverified

1. Introduction:

Research Verified is a well-known online retailer in the health and wellness sector, offering a wide range of supplements and natural remedies. Despite having a well-structured website and high-quality products, they struggled to appear on the first page of search engine results for key product-related terms. To improve their online visibility, they partnered with New India Solutions for expert SEO and link-building services.

2. Challenges:

Before working with New India Solutions, Research Verified encountered several key challenges:

  • Low organic traffic: Although they produced good content, their website wasn’t attracting enough visitors from search engines.
  • Keyword ranking issues: They were consistently outranked by competitors for valuable product-related keywords.
  • Weak backlink profile: The website had a limited number of backlinks, which was affecting its domain authority and search rankings.
  • Under-optimized on-page SEO: Many of their product pages lacked proper optimization, making it hard for search engines to index them effectively.

3. Strategy:

New India Solutions developed a comprehensive SEO strategy aimed at resolving these challenges and boosting Research Verified’s search visibility:

researchverified

  • Keyword research: We identified specific, high-value keywords related to their products that would drive more targeted traffic to the site.
  • On-page optimization: We enhanced product pages by improving meta tags, headings, and the internal linking structure, making the pages more SEO-friendly and user-focused.
  • Link-building campaign: A link-building strategy was launched, focusing on securing high-quality backlinks from reputable websites in the health and wellness industry.
  • Content improvement: We created and optimized content that answered user questions, making the site more likely to be featured in Google snippets and improve engagement.

4. Services Applied:

  • Technical SEO audit: We performed a thorough audit of the site, fixing issues like slow load times, broken links, and mobile compatibility to ensure a seamless user experience.
  • Backlink building: Through outreach efforts, we obtained backlinks from highly authoritative websites relevant to the health industry.
  • Content optimization: We optimized existing content and developed new blog posts that focused on trending topics in the wellness space.
  • Competitor analysis: We continually monitored competitor activity, adjusting the strategy to maintain an edge in search engine rankings.

5. Results:

After executing our SEO and link-building strategy, Research Verified saw the following results:

  • Organic traffic significantly increased after just a few months.
  • Keyword rankings improved, with a notable number of target keywords reaching the first page of search results.
  • Backlinks increased substantially, strengthening the website’s domain authority.
  • Conversion rates improved, with more relevant traffic leading to better engagement and higher sales.