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Case Study:- Target

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1. Introduction

Target.com is a well-known e-commerce platform in the US, offering a wide range of products from various categories like household essentials, clothing, and electronics. With increasing competition in the online retail market, Target wanted to maintain its high search engine rankings and boost organic traffic. New India Solutions partnered with Target to enhance their SEO efforts and improve their backlink profile to ensure long-term growth.

2. Challenges

Before working with New India Solutions, Target faced several SEO challenges:

  • High Competition: Competitors in the same industry were competing for the same keywords, making it harder for Target to maintain its rankings.
  • Decline in Organic Traffic: Despite strong brand recognition, Target’s organic traffic had started to decline due to outdated SEO strategies and a lack of high-quality backlinks.
  • Underperforming Product Pages: Many of the important product pages were not ranking as well as expected, which led to lower sales and visibility.
  • International Reach: Target wanted to expand globally, but the website wasn’t optimized for international search engines or regions.

3. Strategy

New India Solutions created a tailored SEO and link-building plan to address these issues:

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  • Keyword Research and Optimization: We identified relevant and competitive keywords for Target’s audience and optimized content around them to improve rankings.
  • Backlink Building: We launched a targeted backlink campaign, focusing on acquiring quality links from trusted and relevant sources in the retail sector.
  • Technical SEO Improvements: Our team enhanced the website’s structure, ensuring faster page load speeds, better mobile responsiveness, and improved internal linking.
  • Content Overhaul: We updated and optimized Target’s existing content, making it more SEO-friendly by using the right keywords, improving readability, and adding SEO-rich meta descriptions.
  • International SEO: To increase Target’s global reach, we implemented hreflang tags, translated content, and optimized for different search engines in various regions.

4. Services Applied

The key services we provided to Target.com included:

  • Comprehensive SEO Audit: A detailed review of the website’s current SEO performance to identify gaps and opportunities.
  • Backlink Creation: A focused campaign to build a strong backlink profile by securing high-quality links from relevant websites.
  • On-Page SEO Optimization: Optimized the website’s title tags, meta descriptions, headers, and internal linking to make the site more search-engine friendly.
  • Content Optimization: Improved and optimized product descriptions, blogs, and pages for better search engine visibility.
  • Technical SEO Adjustments: Addressed key technical aspects like site speed, structured data, and international targeting to improve the site’s performance.

5. Results

The collaboration between New India Solutions and Target.com delivered significant improvements:

  • Increase in Organic Traffic: After implementing our SEO strategies, Target saw a steady rise in organic traffic, with more users finding the site through search engines.
  • Growth in Revenue from Organic Search: As more visitors reached the site through organic search, Target saw noticeable growth in revenue, especially from high-converting product pages.
  • High-Quality Backlinks: Target acquired a large number of authoritative backlinks from industry-relevant sources, enhancing its search engine rankings and authority.
  • Improved Global Search Rankings: Target experienced improved search rankings in several international markets, gaining better visibility in regions like the UK, Canada, and Australia.
  • Better Page Load Times: The technical improvements we made resulted in faster page load times, which improved user experience and contributed to higher SEO performance.