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Case Study :- Lookmatic

lookmatic

1. Introduction

Lookmatic.com, an online retailer specializing in designer eyewear, partnered with New India Solutions to enhance its online visibility and drive more organic traffic. Although the website had a great user interface and high-quality products, it struggled to rank for key terms in the competitive eyewear market. New India Solutions was tasked with implementing a comprehensive SEO and link-building strategy to improve Lookmatic’s rankings and increase sales.

2. Challenges

Lookmatic.com faced a few key challenges:

  • Low Organic Traffic: The site was not attracting sufficient organic visitors due to poor visibility in search engine results.
  • High Competition: The eyewear industry is highly competitive, with several established players dominating search rankings.
  • Weak Backlink Profile: Lookmatic lacked strong backlinks from authoritative websites, limiting its domain authority and trust in search engines.
  • Outdated SEO Practices: Some on-page elements and technical SEO aspects were not fully optimized, hindering performance.

3. Strategy

To address these challenges, New India Solutions devised a comprehensive SEO strategy:

lookmatic

  • In-Depth Keyword Research: We conducted detailed research to identify valuable and less competitive keywords in the eyewear niche, focusing on long-tail keywords relevant to Lookmatic’s products.
  • Content Optimization: We optimized product pages, category descriptions, and blog content to effectively target these keywords while improving user engagement.
  • Link-Building Campaign: We launched an outreach program targeting authoritative fashion, lifestyle, and health websites to acquire high-quality backlinks.
  • Technical SEO Enhancements: Site performance, speed, mobile-friendliness, and internal linking were improved to ensure better navigation for users and search engine crawlers.

4. Services Applied

The services we applied for Lookmatic.com included:

  • SEO Audit: We conducted a thorough audit to identify areas of improvement, covering technical SEO, content optimization, and user experience.
  • On-Page SEO Optimization: Implemented keyword-rich meta tags, optimized title tags, and restructured content to make it more SEO-friendly.
  • Link Building: Acquired backlinks from high-authority websites within relevant industries, boosting domain credibility and trust.
  • Content Creation and Marketing: Developed valuable blog posts around eyewear trends, style guides, and eye health tips to attract readers and enhance brand authority.
  • Technical SEO Fixes: Improved website loading times, fixed broken links, and optimized for mobile to ensure smooth navigation and faster performance.

5. Results

Within a few months of applying these strategies, Lookmatic.com experienced noticeable improvements:

  • Increased Organic Traffic: The website saw a significant rise in organic traffic, attracting more visitors from search engines.
  • Improved Search Rankings: Lookmatic started ranking on the first page for several targeted keywords related to designer eyewear and fashion.
  • Stronger Domain Authority: The website’s domain authority grew due to the acquisition of quality backlinks, boosting overall search engine visibility.
  • Higher Conversion Rates: The increase in traffic and improved user experience led to better conversion rates, resulting in more sales and customer engagement.