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Case Study: Amber Buddy

Amber Buddy

1. Introduction

Amber Buddy is a leading Australian retailer specializing in amber jewelry and wellness products. With a growing e-commerce presence, Amber Buddy approached New India Solutions for help in improving their online visibility, driving more organic traffic, and increasing sales. They needed a robust SEO and link-building strategy to rise above the competition in a crowded market.

2. Challenges

Amber Buddy faced several key challenges:

  • Low organic search traffic: Despite offering high-quality products, their website was not ranking well for important keywords related to amber jewelry.
  • Weak backlink profile: There were very few backlinks from reputable sites, limiting their domain authority.
  • Stiff competition: The niche of natural wellness products is highly competitive, with many well-established brands dominating the search engine results pages (SERPs).
  • Lack of SEO optimization: Their website was not fully optimized for mobile-first indexing or voice search, leading to missed opportunities in these areas.

3. Strategy

To overcome these challenges, New India Solutions developed a comprehensive SEO strategy:

  • Keyword Research & On-Page SEO: We identified high-value keywords and optimized product pages, meta tags, and blog content. We also focused on long-tail keywords to capture more specific search queries.
  • Mobile-First & Voice Search Optimization: With mobile users growing, we ensured that Amber Buddy’s website was fully responsive and optimized for mobile-first indexing. We also added conversational keywords for voice search optimization.
  • Link-Building Campaign: We launched a strategic link-building campaign focused on obtaining high-quality backlinks from authoritative websites in the health and wellness niche.
  • Content Creation: We helped create informative and engaging blog content to position Amber Buddy as a trusted source in the wellness community, which helped to attract more backlinks and increase traffic.

4. Services Applied

The following services were applied to achieve Amber Buddy’s SEO goals:

Amber Buddy

  • Technical SEO Audit: A full audit was performed to identify and resolve technical issues affecting site speed, mobile usability, and indexing.
  • Backlink Creation: We generated high-quality backlinks through outreach, guest posting, and collaboration with wellness bloggers and influencers.
  • Content Optimization: Existing product pages and blog posts were revamped to target relevant keywords and improve user engagement.
  • Local SEO: For localized traffic, we optimized Amber Buddy’s Google My Business profile and targeted local keywords to improve visibility in Australia.

5. Results

After implementing the strategy, Amber Buddy saw significant improvements:

  • Increased Organic Traffic: Organic search traffic increased substantially, driving more visibility for important keywords.
  • Improved Keyword Rankings: Amber Buddy’s site appeared on the first page for several competitive keywords, such as “amber teething necklace” and “amber wellness products.”
  • Boosted Backlink Profile: The website gained numerous high-quality backlinks from authoritative sites, enhancing its domain authority.
  • Higher Conversion Rate: The website experienced a noticeable increase in conversions as more targeted and relevant traffic landed on the site.