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Case Study:-Snugglers Furniture

Snugglers Furniture

1. Introduction

Snugglers Furniture, a leading retailer of high-quality furniture, aimed to enhance its online presence and improve search engine rankings to attract a wider audience. The company turned to New India Solutions for assistance with SEO and digital marketing strategies to boost its organic traffic.

2. Challenges

Snugglers Furniture encountered several challenges:

  • Low Organic Traffic: The website had minimal traffic from search engines, limiting its visibility to potential customers.
  • Limited Backlinks: The site had very few authoritative backlinks, which hindered its domain authority and overall SEO performance.
  • Poor Keyword Optimization: Content on the website was not optimized for high-conversion keywords, reducing its chances of appearing in search results.
  • Local Search Issues: The business struggled to rank well for local searches, making it difficult to attract nearby customers.

3. Strategy

To address these issues, we developed a comprehensive SEO strategy:

Snugglers Furniture

  • Keyword Research: Identified high-conversion, low-competition keywords relevant to Snugglers Furniture’s offerings.
  • Content Optimization: Updated the site’s content, ensuring product pages, blogs, and landing pages were optimized for relevant keywords.
  • Backlink Outreach: Launched a targeted backlink campaign to secure high-quality backlinks from industry-relevant websites.
  • Local SEO: Improved local search visibility by optimizing the Google My Business profile and building local citations.
  • Technical SEO: Conducted a technical SEO audit to fix issues related to site speed, mobile responsiveness, and user experience.

4. Services Applied

  • On-Page SEO: Enhanced content optimization, improved meta tags, and implemented an internal linking strategy.
  • Off-Page SEO: Built high-quality backlinks through outreach, directory submissions, and influencer partnerships.
  • Local SEO: Optimized Google My Business and local citations to boost visibility in local search results.
  • Technical SEO: Addressed website speed issues, improved mobile usability, and fixed broken links.
  • Content Marketing: Published regular blogs and created targeted content to engage the furniture store’s audience and drive traffic.

5. Results

After six months of implementing the strategy, Snugglers Furniture achieved notable improvements:

  • Increased Organic Traffic: The website saw a significant growth in organic traffic as a result of improved keyword rankings.
  • Improved Search Rankings: Many target keywords moved to the first page of search engines, including competitive terms in the furniture industry.
  • Enhanced Domain Authority: The website’s domain authority grew due to the acquisition of high-quality backlinks.
  • Better Local Visibility: The business experienced greater local search traffic, which also translated into more customers visiting physical store locations.
  • Higher Conversion Rates: The enhanced SEO efforts resulted in more conversions from organic traffic, leading to an overall increase in sales.