SEM

How to plan your SEO and link building?

Key factors in SEO and Link Building Plan

Search Engine Optimization (SEO) and Link Building play a vital role in the success of websites. SEO and link building is a process that enables websites to become popular. SEO can be learnt and done by you, or else a professional SEO can be hired to do the task. Proper SEO and link building plan, good strategy, team work and implementation of the plan are a must for getting high rankings, traffic and leads for your website. Planning your SEO and link building will avoid errors and wastage of time. SEO and link building plan is a must for the owner of the website and the professional SEO. Keywords and several other SEO functions are the back bone of your website, hence we have listed the key factors that will help you plan your SEO and link building process in an organized way.

Essential steps to take in an SEO and Link Building plan:

Setting apt and sensible SEO keywords:

Keywords are the connecting link between you and your customers; hence it’s necessary to choose them well. Google tools such as Moz Keywords Explorer, Semrush etc assist you in selecting keywords for your website. Apart from that you can do some research and set up keywords that are suitable for your website as well. In order to get the keywords right, you need to think like your customers, for example: If you own a car business, a customer interested in a sports car will type the words sports car in the search bar and this might work as a suitable keyword the page related to sports cars in your website. In this manner you need to logically think and set up the keywords that appropriate for your business.

Quality and importance of quantity in keywords:

Quality keywords get you the right audience, so select the words that are most apt for your link. Quantity of keywords impacts SEO, so you choose the number of keywords wisely. Stuffing too many keywords on the same page as this can lead to an over- optimization penalty. Therefore set up moderate number of keywords as this can make your website popular. 3 to 5 keywords per page can help attract customers. Do not overdo the number of keywords and ensure you select quality keywords that attract suitable audience to your site.

SEO Blogging:

SEO blogging is an art, websites get noticed with interesting blogs. Travel blogs, fashion blogs, informative blogs, marketing blogs etc. are successful only when they are easy to understand and read. If you own a website that has blogs, ensure you select useful topics that are beneficial for your customers. Omit unnecessary information and add useful information, as this will attract appropriate audience to your site. Do not use jargon’s and unfriendly tone in your blogs. Research and analyze the key topics that your customer’s require and publish them by using images, videos and a beautiful web page designs. Beautiful and user friendly blogs attract traffic to you site and get you noticed.

Research and opt for useful link building process:

Link building is the skill of attracting different websites and blog owners to link to your site. Link building is crucial for SEO as this is where you get quality leads from. If you want quality websites and blog owners to associate with your site, give them the best. A beautiful website with valid and logical information, will surely get audience. Use social media sites and advertise your links on site that can make you known. Research, analyze and post in right forums in order to get right people and websites linked to your site.

Keep a tab on SEO and link building latest news and updates:

If you want to be noticed, do not miss out on the latest trends in SEO, as this will help you plan your SEO and link building easily. Being up to date with the latest plans, can help you use latest software’s and other factors that can assist you to make your website a success.

The above mentioned steps assist you in completing SEO and link building successfully. The result will be satisfactory. Apart from these steps, ensure you give top priority to your customers and give them the best. Never compromise on the quality of the products, content, information or whatever your website is dealing with. SEO and link building is a vast subject, what we have listed are just some basic tips that can help you be organized and successful.

Summary of the main actions taken in SEO

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Summary of the main actions taken in SEO

SEO is essential for the success of websites and businesses. Website owners have to do SEO, as it one of the main requirements for the success of their website. The benefits of SEO are such that it can lead to long lasting regular income through your website. SEO makes your websites popular on search engines. Online popularity and success depends on the actions taken in SEO. The main actions taken in SEO are beneficial for beginners to learn and implement them.

SEO is a vast subject and it requires proper skills for overall success. While learning SEO, you have to know main actions taken in SEO. By knowing the basis actions taken in SEO you can study them in detail when required. All the key points listed below will give you an idea about the actions taken in SEO. However, we have just given a short brief explanation about them as this is what you need to know as a beginner. By getting an idea of the main actions taken in SEO, you can choose to learn them or you can also ask your SEO professional to implement these steps for the success of your website.

SEO professionals mostly stick to similar plan of actions, as the success of the SEO depends on the algorithms set up the search engines. The algorithms set up by search engines are liable to change, however its main requirements are same and they do not change. Hence the main plan of actions taken in SEO tends to be the same and we have listed them below.

Basic actions taken in SEO

Research and analysis

One of the main steps to be taken in SEO is research and analysis. In this step the website analysis and competitors websites analysis takes place. Based on the analysis remaining plan of actions should be set up and implemented accordingly. Proper research and analysis will give you important details such as keywords, blogs, demand etc. In this phase you will do a thorough research and analysis such as social media analysis, campaign analysis, backlinks analysis and more. Various SEO tools can be used to get the required information.

White hat SEO

White hat SEO is a legitimate way of getting human traffic to the website, its results are long lasting and fruitful. Black hat SEO is an illegal tactic that gives computerized traffic, it leads to punishment and loss. Get best results by opting for white hat SEO.

On-Page SEO

On- Page SEO optimizes with the pages on your website. It deals with the visible factors of websites such as Meta descriptions, title, keywords, content, page speed, images, page layout, page design, headings etc. Knowing the basics of HTML can help you in setting up a user friendly website. Website pages get onto search engines by actions take in on-page SEO.

Off- Page SEO

Off-Page SEO is a phase wherein link building, brand recognition, content distribution and social media marketing take place. Off- Page SEO’s essential steps are blog posting, guest blogging, commenting, interacting in forums, social media optimization, submission of articles to different online resources etc. By taking these steps carefully your website can get quality links and shares. Search engines do keep a tab on the links, shares and viewers you get through this phase, wherein positive results automatically leads to the recognition of your website.

Social Media Marketing

This stage deals with bookmarking and networking over social media sites such as Google Plus, YouTube, Facebook, Instagram, Twitter etc. Social media marketing helps in building your brand name. Social media marketing can lead to increased number of quality viewers. In this phase you have to join communities, give reviews, rate brands, pass comments and more.

Checking SEO update and being up to date with them

As some of the algorithms of the search engines are liable to change, it is always beneficially to keep a tab on them. Being up to date with SEO updates will help you to implement your SEO plan successfully.

Reports and Analysis of your website

Getting reports for your website performance can help you in taking the next steps for maintaining the success of your website. By taking the above mentioned actions you should get top ratings.

The steps mentioned above are necessary for the success of your website. By putting them to practice you will be climbing the ladder of success.

Why does your website need SEO?

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Your Website need SEO for Success

Search Engine Optimization (SEO) is a process through which your website can rank higher in top pages on search engines. In the world of technology, marketing takes a new form and one of its features is SEO. Large numbers of websites are available on internet these days. In this scenario if you want your website to be noticed then you need SEO services for your website. SEO is what gets you organic traffic, customers, leads and income for your website. The success of the websites depend on SEO, hence you need a regular SEO campaign for better results. If you are wondering why does your website need SEO, you can find out by reading the information given below.

Organic SEO — You Need SEO as it increases profits

Main Reasons Your Website need SEO

SEO generates traffic and viewers to your website:

The connecting link between your website and its viewers is search engines and social media. To get on to search engines, you require SEO and to use social media efficiently you require SMM as well. Social Media Marketing (or SMM) is a part of SEO. However, if you only use social media and not SEO, there might be some backlogs on your website and there is a scope for getting lesser audience as compared to SEO. As there are many key factors in an SEO plan that drive regular traffic to website through top rankings in search engines, it is worth investing in SEO from the initial phase.

SEO generates profits and income:

If you are a website owner, then it goes without saying that you should opt for SEO. The sole purpose of a website is to have people to view it, use it and in some cases to sell something’s. High quality SEO services will ensure people recognize your website and use it. This can also lead to you making profits by selling your products online. If you do not sell anything via your website, then you can opt for affiliate marketing and earn an income through advertisements. By getting better SEO services, you can sell space to advertisers online and they will pay you for the number of views and sales they get via their ads on your site.

You need SEO to make the website popular:

All websites get popular via SEO. Non-profitable websites need SEO as well because such websites can reach to more people only by getting noticed via search engines, advertisements or social media. For example: websites that are sharing information for free, like spiritual blogs, free tutorials, etc. require audience to learn and gain knowledge from such websites. Hence these websites need SEO as well, because without SEO they may not have sufficient viewers for accessing this valuable information.

Right audience:

SEO will ensure through back linking and link building process that your site reaches the right audience. For example: Business to business deals. You might be targeting hotels to sell hotel amenities; in this case you do not want individuals as your website sells products in a bulk to hotels. In this case SEO will set up the website in a manner that will attract hotels to buy in bulk.

Website need SEO to increase Reputation:

Business gains a good reputation by proving quality website with user friendly features. By optimizing your website you will have additional features such as fast loading pages, good speed, quality images, nice layout, useful content, beautiful images and excellent design that will add to good reputation for your business. In addition to this if you have useful services and quality products, your good name in online marketing can lead to successful business and huge profits.

Reduces additional cost for advertisements:

Advertisements usually cost high. SEO gets online business easily so you do not have to invest in advertisements, this will reduce the investments in advertisements and benefit your business.

The above mentioned points are some of the main reasons as to why your website needs SEO services from a reliable, responsible and reputable company. I have listed them briefly, so that you can benefit in the long run by opting for SEO.

What is YouTube SEO and what are its benefits?

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YouTube SEO and Its Benefits

YouTube is an excellent place for learning, marketing, creativity, arts, earning and enjoyment. Just as you can optimize your website, you can optimize videos in order to get traffic on YouTube. The process of getting high traffic for your videos is known as YouTube SEO. YouTube is famous all over the world; this makes it a wonderful ground for reaching people. However, the point to be noted here is that there are loads of videos uploading on a regular basis. Due to this reason, it’s not easy to appear on the top pages of YouTube. Therefore, opting for YouTube SEO is the solution here. YouTube SEO is what will give your video many likes YouTube SEO is what will give your video many likes, subscribers, comments and views

YouTube is not only a platform for sharing your knowledge and getting recognized, it also has many other benefits attached to it. To get the most out of YouTube we have listed its benefits below.

Benefits of YouTube SEO

Earn Online through videos

The interesting part is you can earn through YouTube just by getting many viewers to watch your video. So even if you’re posting videos as a hobby, you can earn through it. YouTube SEO can get you many viewers and subscribers, It’s necessary that the content in your video is truly amazing as well. This can lead to a good income, as the number of viewers increase through SEO.

Loads of options of earning through YouTube SEO

YouTube videos are not limited to earning, just by getting views. You can also opt for affiliate marketing and post videos related to the products your marketing and earn income by getting viewers to buy the products through the affiliate link in your YouTube video description. Apart from that you can directly market your products by creating interesting videos about them. For ex: If you’re promoting organic products, you can showcase a video about its healthy production. This will build viewers trust and increase sales. If you use YouTube SEO, then it’s more likely that your video will get famous.

Go Viral through YouTube SEO

You might be having excellent videos, with beneficial and unique information in it. But still you require YouTube SEO, because uploading your video on YouTube is not sufficient to make it popular. You require YouTube SEO to go viral online.

Huge Profits through YouTube SEO

As YouTube has loads of earning options such as Ad-sense, paid based on number of views, affiliate marketing, sponsors and direct marketing. Your channel can earn through all these sources. The point to be noted is your channel requires YouTube SEO in order to get famous.

Easy to Use

YouTube has kept it simple; hence it’s easy for people to create a channel and upload videos. The user friendly settings help you to easily link your channel to the Ad-sense account. By editing the settings, you can opt for earning through the number of viewers and ad’s on your video. Adding keywords in your video title and description is easy as well.

Showcase Your Talents and Get Noticed Through YouTube SEO

YouTube has billions of viewers, so you can showcase your talents and get noticed. If you do manage to go viral, it can lead to loads of offers. For example: You play good guitar but are a not a celebrity. If your music is great, by uploading a video you will get noticed and there are chances of becoming a celebrity yourself.

Above are some of the key benefits of optimizing your video. YouTube can also be used for promoting social awareness in people. If you just want your voice to be heard, without getting any monetary benefits. You can still do a YouTube SEO as this will assist you in reaching people across the globe.

Optimizing Google Ads (Adwords) for Quick Traffic

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What is Google Ads or Adwords

Google Ads or Adwords defines Google’s main advertising product and is the main source of revenue. Some Adwords features include IP address exclusion and frequency capping. Many advertisers also use Adwords as the major PPC network. The most valuable use of Adwords for SEO is to research keywords. Keywords define the basis of any SEO campaign and even if you are an expert in your keywords research, you should always research keywords simply because users frequently search for quite unexpected keywords and key phrases. Adwords tools are of great use in online marketing for:

Keyword Research
To ensure that the keywords you have picked convert well
For getting a better CTR with your existing rankings
For Geographic targeting

Why use Google Ads or Adwords?

Google Ads is also defined as a very effective and influential method to improve the traffic to the website. It is different from other methods, as it also charges money for the campaign. You need to design an advertisement, and then Google will place your ad either in paid section or in sponsored links section. You will have to pay money for each click.

It takes a very long time to appear in top results in Search Engine Result Pages (SERPs). Article Writing and submitting them for building a large network on social media sites etc. take a lot of time to drive traffic for the site. Google Ads start with sending traffic to your site within a few time of starting the campaign. Other methods which take several weeks or months to make the site visible in Search Engine Result Pages (SERPs).

Optimizing Google Adwords PPC campaign

Google also makes a large amount of money through its Adwords campaign. Google Adwords has all the keyword research tool also that helps the marketer to know about what keywords are to be typed in by the visitors, and thus helping them to make them campaign effective.

With the reference of clients having better optimized Google Adwords PPC campaign to back us all the way, New India Solutions is proud to say that we are also one of the few Google Adwords management company that have worked with a range of advertisers of all sizes across the world. Beginning with the brand awareness to the growing website traffic, user engagement, lead generation & finally to the e-commerce, the New India Solutions team is also able to quickly grasp advertiser requirements & we recommend the best combination of internet marketing services to help them achieving the desired results.

What Steps Should be Taken in Keyword Research for Optimization?

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Keyword Research for Website Optimization

Keyword Research is one of the essential steps to be done in SEO. Keywords are words entered in search engines while searching for information. Keywords are the connecting link between you and your customers. Right keywords and proper SEO tactics will lead your website onto the top pages of search engines. The basic requirement to rank on search engines is keywords. Therefore, it is necessary to do proper keyword research and apply the apt keywords to your website. To help you with keyword optimization we have listed some essential steps here.

Basic Steps in Keyword Research for Website Optimization

Think like your customers or website viewers

Put yourself in the customer’s position and think of the questions that will be asked related to your products or services. As the success of your website depends on its viewers, it is necessary to know the keywords your viewers will enter in search engines. By thinking like your viewers, you can give them content that is relevant to their needs.

Set up short tail keywords and long tail keywords after keyword research

There are 2 types of keywords i.e. short tail keywords and long tail keywords. Short tail keywords are generic keywords with 1 to 2 keywords in it, whereas long tail keywords is a sentence that has more than 3 words in it, these keywords have clarity in them. Example: Glowing skin is a short tail keyword. How to get glowing skin in two weeks is a long tail keyword. Generally, these keywords are prompted by search engines while typing.

Short tail keywords and long tail keywords are essential for quality traffic. Example: If you are selling organic face cream, you can use glowing skin as a short tail keyword and how to get glowing skin with natural ingredients is your long tail keyword. Customers who want organic creams, generally prefer natural ingredients so using such keywords will give you quality traffic.

Keyword tools have a vital role in keyword research

Keyword tools help in setting up keywords. Google Keyword Planner, Google Trends, Moz’s Keyword Explorer, SEMrush, KWFinder, SpyFu and Yahoo Buzzlog are some of the famous keyword tools. These tools provide you with a competitor’s keyword analysis report. The tools have information such as popular keywords, number of views, trending keywords, international keywords, language based keywords, etc. The tools vary in features, so you can download the keyword tool that best suits your needs.

Keyword tools give quality keywords, based on this you can set up keywords on your website. While doing this avoid repetition of style and information, please check your competitor’s blog and use a different style of presentation. If you have different information that is useful for viewers, please update it as this is a big plus point for getting on the top pages of search engines.

Enter Keywords in all the required Tabs

Enter keywords in topic, content, links, Meta description, URL, image text, alt text and headings. If you are doing PPC for your website, then you have to add the keywords in the crafting ad text tab. By following these steps, your website will have better chances to appear on top pages of search engines.

Regularly update your website after keyword research

Due to the increase in competition and to stay on top of search engines you are required to do keyword research regularly. Do research and analysis, then make the required changes to the website and update new keywords only if necessary.

Keywords Research based on specific language styles in different countries

Use long tail keywords based on the language tone and style of the country. You can also get keywords for different languages using some keyword tools and by following the same steps in keyword research.

By implementing the above mentioned steps you can set up the right keywords and gain quality traffic to your website while getting top ranking on search engines.

How important is SEO and its actions?