/

Case Study :- Adiamor

adiamor

1. Introduction

Adiamor, a leading online retailer specializing in engagement rings, diamonds, and fine jewelry, sought to increase their organic search traffic and improve their online visibility. With a highly competitive market, it was essential for Adiamor to rank higher on search engines and drive more qualified leads to their website. New India Solutions partnered with Adiamor to provide comprehensive SEO and link-building services that would help them achieve these goals and stay ahead of the competition.

2. Challenges

When Adiamor approached us, they faced several challenges:

  • Highly Competitive Niche: The jewelry and engagement ring market is dominated by big players with extensive online presences.
  • Stagnant Organic Traffic: Despite having a well-designed website, Adiamor’s organic traffic had plateaued, making it difficult to attract new customers.
  • Low Domain Authority: Due to a lack of quality backlinks, their site struggled to establish itself as an authority in the jewelry niche.
  • Targeting E-commerce SEO: With a vast product catalog, optimizing individual product pages for search engines posed a significant challenge.

3. Strategy

To overcome these challenges, New India Solutions developed a customized SEO and link-building strategy, focusing on the following key areas:

adiamor

 

  • Technical SEO Audit: We began with an in-depth technical audit of Adiamor’s website to identify performance bottlenecks, broken links, and crawlability issues. This laid the foundation for future optimizations.
  • Keyword Research and On-Page Optimization: We conducted detailed keyword research to identify high-converting keywords relevant to Adiamor’s product categories. Each product and category page was then optimized with meta tags, descriptions, and relevant keywords.
  • Content Strategy: We collaborated with Adiamor to create informative blog posts and guides around diamond education, engagement ring trends, and jewelry care, which attracted organic traffic and encouraged customer engagement.
  • High-Quality Backlink Creation: To improve domain authority, we launched a targeted link-building campaign, focusing on securing backlinks from reputable jewelry, fashion, and lifestyle websites. Guest posts, press releases, and outreach to influencers were key tactics.
  • E-commerce Optimization: Special attention was given to optimizing product pages, improving image load times, and creating better product descriptions to enhance user experience and SEO.

4. Services Applied

  • Technical SEO Audit and Fixes: We improved site speed, mobile-friendliness, and fixed broken links.
  • Keyword Research & On-Page SEO: Implemented optimized title tags, meta descriptions, and structured data across the site.
  • Content Creation: Developed keyword-optimized blog posts, product guides, and educational resources.
  • Backlink Building: Launched a comprehensive link-building campaign that included outreach to industry blogs, guest posting, and influencer partnerships.
  • E-commerce SEO: Enhanced product page SEO, improved internal linking, and optimized image load times.

5. Results

After six months of collaboration with New India Solutions, Adiamor achieved remarkable growth in their online presence:

  • Significant Growth in Organic Traffic: Thanks to strategic keyword optimization and an enhanced backlink profile, Adiamor experienced consistent growth in organic traffic each month.
  • High-Quality Backlinks: The link-building initiative resulted in numerous valuable backlinks from authoritative sites, boosting the website’s domain authority substantially.
  • Enhanced Conversion Rates: With better on-page SEO and quicker load times, the customer experience was greatly improved, leading to increased engagement and higher conversion rates.
  • Top Rankings for Competitive Keywords: Adiamor secured top positions for highly competitive search terms, such as “engagement rings online” and “custom diamond rings.”