Case Study: Armadaboost
1. Introduction
Armadaboost, a leading online platform providing game-boosting services for various popular games, approached New India Solutions to enhance their online visibility and grow their customer base. As a rapidly expanding e-commerce platform, they recognized the need to improve their SEO and backlink profile to stay competitive and attract a larger audience. ArmadaBoost aimed to rank higher on search engines for their targeted keywords, increase organic traffic, and boost sales conversions.
2. Challenges
Upon initial analysis, we identified several challenges:
- High Competition: The gaming industry, especially game-boosting services, is highly competitive, with numerous established players dominating search engine rankings.
- Limited Backlink Profile: ArmadaBoost had a relatively weak backlink profile, lacking high-quality links from authoritative websites in their niche.
- On-Page SEO Gaps: Many pages were not optimized for target keywords, meta tags, or user experience, impacting the website’s overall search engine performance.
- Low Organic Traffic: Due to the poor SEO strategy in place, the site was generating limited organic traffic, hindering overall growth.
3. Strategy
To overcome these challenges, New India Solutions implemented a comprehensive SEO strategy:
- Competitor Analysis: We conducted a detailed analysis of ArmadaBoost’s competitors to identify keyword gaps, backlink opportunities, and content strategies.
- Keyword Research: Targeted keyword research was carried out to identify high-intent, low-competition keywords relevant to ArmadaBoost’s services, including game-specific terms and location-based queries.
- On-Page Optimization: Our team restructured ArmadaBoost’s existing content by optimizing page titles, meta descriptions, header tags, and incorporating target keywords. We also enhanced the site’s internal linking structure.
- Content Creation: We developed SEO-friendly blog posts and service pages that addressed user queries, improving both user engagement and search engine ranking.
- Link-Building Campaign: A white-hat link-building campaign was initiated, focusing on securing high-quality backlinks from authoritative gaming websites, blogs, and forums.
- Technical SEO: We identified and resolved technical issues such as slow page loading speeds, broken links, and mobile responsiveness to improve the overall user experience.
4. Services Applied
The following SEO and link-building services were applied to ArmadaBoost’s website:
- Comprehensive SEO Audit: A full-site audit to identify weaknesses and areas for improvement.
- Keyword Research & Optimization: Identification and implementation of high-performing keywords.
- On-Page SEO: Meta tag optimization, internal linking, and content structuring.
- Content Development: Creation of blogs, service pages, and other SEO-friendly content.
- Link Building: Acquisition of high-authority backlinks from industry-relevant sites.
- Technical SEO Fixes: Resolving site speed, mobile responsiveness, and other technical issues.
5. Result
After implementing the SEO and link-building strategy, ArmadaBoost experienced the following improvements:
- Higher Search Rankings: The website ranked on the first page of Google for several targeted keywords, including key terms related to game-boosting services.
- Increase in Organic Traffic: Organic traffic grew significantly as the site attracted more users through improved rankings.
- Stronger Backlink Profile: The website gained high-quality backlinks from authoritative gaming and tech websites, enhancing its domain authority.
- Boost in Sales Conversions: ArmadaBoost experienced an increase in sales due to higher visibility, improved user experience, and targeted traffic.