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Case Study: Brisco Furniture

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1. Introduction

Brisco Furniture, a prominent online retailer in the home décor and furniture space, sought New India Solutions to improve their online visibility. Specializing in a wide range of furniture and home decor products, Brisco Furniture wanted to increase organic traffic and boost sales by reaching a broader audience.

New India Solutions took on the challenge of optimizing their SEO performance and strengthening their backlink profile to help them thrive in the competitive furniture market.

2. Challenges

Brisco Furniture faced several key challenges when they approached us:

  • Low Organic Visibility: Despite having a well-designed website, Brisco Furniture was struggling to rank for important keywords related to furniture and home decor.
  • Stagnant Traffic Growth: Their website’s growth in traffic had leveled off, with organic search making up only a small percentage of overall visitors.
  • Weak Backlink Profile: Many of their existing backlinks were of low quality or irrelevant, which limited their ability to increase domain authority.
  • High Competition: Competing against well-established brands made it difficult to secure top rankings for essential search terms.

3. Strategy

We developed a comprehensive SEO plan to address these challenges, aimed at boosting Brisco Furniture’s online presence and driving more targeted traffic to their site. Our approach included:

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  • Keyword Research: We performed detailed research to find valuable, low-competition keywords that aligned with their products. Long-tail keywords were prioritized to attract niche audiences.
  • On-Page SEO Optimization: We optimized crucial on-page elements such as meta titles, descriptions, headers, and product descriptions to improve search relevance.
  • Backlink Creation Campaign: A strategic link-building campaign was launched to acquire high-quality backlinks from relevant websites in the furniture and home décor sectors.
  • Content Marketing: We created informative blog posts and product guides related to furniture trends and styling tips, helping Brisco Furniture engage their audience and build credibility.
  • Technical SEO Audits: Regular technical audits were conducted to resolve issues like slow loading times and broken links, ensuring a smooth user experience.

4. Services Applied

The following services were applied to help Brisco Furniture achieve their goals:

  • SEO Audit & Strategy Development: We conducted a thorough SEO audit and designed a customized strategy to maximize results.
  • Link Building: We focused on building a strong backlink profile by targeting high-quality, industry-relevant websites.
  • On-Page SEO Optimization: Enhanced various on-page factors like meta tags, content structure, and internal links to improve keyword performance.
  • Content Creation & Marketing: Developed engaging content such as blog posts and buyer guides to attract and retain visitors.
  • Technical SEO: Addressed issues like page speed optimization, mobile responsiveness, and structured data implementation to improve site performance.

5. Results

After implementing the SEO strategy, Brisco Furniture experienced a noticeable improvement in their online performance:

  • Significant Increase in Organic Traffic: The website saw a major boost in organic traffic, with more visitors coming from search engines.
  • Improved Keyword Rankings: Brisco Furniture began ranking on the first page for several high-intent keywords, including “modern furniture online” and “home décor ideas.”
  • Stronger Domain Authority: The backlink-building efforts led to an increase in domain authority, which helped build more trust with search engines.
  • Growth in eCommerce Sales: With better visibility and traffic, Brisco Furniture experienced a positive growth in their online sales.

Conclusion:
New India Solutions’ targeted SEO and link-building efforts helped Brisco Furniture overcome their SEO challenges. By focusing on keyword optimization, content creation, and a quality backlink strategy, Brisco Furniture was able to strengthen their presence in the furniture market and see substantial growth in traffic and sales.