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case study:-Direct Art Australia

directartaustralia

1. Introduction

Direct Art Australia is a leading provider of premium wall art, offering custom canvas prints, original paintings, and other artistic products. They approached New India Solutions with the goal of enhancing their online visibility and boosting organic traffic to their e-commerce store. With a vast collection and a competitive market, Direct Art Australia needed to stand out against competitors and improve their search engine rankings.

2. Challenges

When Direct Art Australia first engaged with us, they faced several key challenges:

  • Low Organic Traffic: Despite having high-quality products, their website was not ranking well on search engines, which impacted their visibility.
  • Limited Backlinks: They lacked a solid backlink profile, making it difficult to establish domain authority.
  • Stiff Competition: Competing with larger online art stores and marketplaces that dominated search engine results made it harder to attract customers.
  • Slow Page Load Time: Their website had a slow loading speed, particularly on mobile, leading to a poor user experience.

3. Strategy

Our team at New India Solutions developed a comprehensive strategy to tackle these challenges:

directartaustralia

  • Keyword Research and On-Page Optimization: We conducted thorough keyword research, identifying high-volume, low-competition keywords relevant to the art industry. This helped us to optimize product pages and category descriptions with SEO-friendly content.
  • High-Quality Backlink Building: We focused on building a strong backlink profile by acquiring backlinks from high-authority art, design, and home decor websites.
  • Content Marketing: We implemented a content strategy that included blog posts, articles, and guest posts focused on art trends, home decor tips, and buying guides. These not only provided valuable information to customers but also attracted more backlinks.
  • Technical SEO: We addressed technical issues on the website, including improving page load times and mobile responsiveness, to enhance the user experience and search engine performance.

4. Services Applied

The following services were applied during the SEO campaign for Direct Art Australia:

  • On-Page SEO Optimization: Improving meta tags, headings, and content structure.
  • Link Building: Acquiring backlinks from authoritative and relevant websites.
  • Content Marketing: Writing engaging, keyword-rich blogs and articles.
  • Technical SEO Auditing: Fixing issues such as page speed, mobile-friendliness, and crawlability.
  • Local SEO: Optimizing their Google My Business listing to attract local customers.
  • Analytics and Reporting: We provided regular reports to track progress and adjust the strategy based on performance data.

5. Results

The results after implementing the SEO and link-building strategies were significant:

  • Increase in Organic Traffic: Over time, Direct Art Australia saw a noticeable rise in organic traffic, leading to more customers visiting the website.
  • Improved Search Rankings: The website achieved first-page rankings for key product-related search terms, including “custom canvas prints Australia” and “buy original paintings online.”
  • Stronger Backlink Profile: With numerous high-quality backlinks from relevant domains, their domain authority increased significantly, boosting their search visibility.
  • Faster Website Loading Speed: Page load times were considerably reduced, leading to improved user experience and lower bounce rates.
  • Higher Conversion Rates: The combination of increased traffic and better user experience resulted in an increase in sales and customer engagement.