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Case Study: Eva Victoria

Eva Victoria

1. Introduction

Eva Victoria is a premium e-commerce store based in Ireland, specializing in high-end fashion accessories, including handbags, jewelry, and footwear. Although known for its luxurious products, Eva Victoria struggled with low visibility in search engine results. Their website had great potential but lacked the organic traffic needed to drive conversions and sales. In early 2023, Eva Victoria partnered with New India Solutions to improve their SEO performance and strengthen their online presence.

2. Challenges

Eva Victoria faced several challenges in achieving its digital goals:

  • Low Organic Traffic: The website had minimal organic search traffic, limiting its ability to reach new customers.
  • Lack of Backlinks: With very few authoritative backlinks, the website wasn’t building trust or authority in Google’s eyes.
  • Non-Optimized Product Pages: Their product pages were not optimized for relevant keywords, making it difficult for potential customers to find them through search engines.
  • Poor Internal Linking Structure: The website’s internal links were either missing or not used strategically to guide users and help search engines crawl the content efficiently.
  • High Bounce Rates: Eva Victoria’s website was also experiencing high bounce rates, signaling issues with user engagement and navigation.

3. Strategy

New India Solutions developed a comprehensive SEO and link-building strategy to tackle these challenges:

Eva Victoria

  • Keyword Research and Optimization: We conducted thorough keyword research to identify high-traffic keywords related to fashion accessories. The product pages were then optimized with these keywords to target relevant audiences.
  • Backlink Acquisition: We worked on building high-quality backlinks from authoritative sites in the fashion and lifestyle niches to improve domain authority and search rankings.
  • On-Page SEO Improvements: Meta descriptions, title tags, and image alt texts were optimized across the site, making it more search engine-friendly.
  • Internal Linking Structure: A strategic internal linking plan was developed to help guide users through the site and enhance navigation between product and category pages.
  • Content Marketing: We implemented a blog strategy that focused on high-value, engaging content related to fashion trends, styling tips, and product guides to attract visitors and retain them longer on the site.

4. Services Applied

Several services were applied during this SEO project:

  • Technical SEO Audit: A full audit to identify and fix any issues affecting the site’s crawlability and user experience.
  • On-Page Optimization: We optimized keywords, content, and internal links to ensure better search engine performance.
  • Backlink Creation: Building a strong backlink profile with links from high-authority websites to boost rankings.
  • Content Marketing: Creating blog posts and guides to engage users and target keywords related to Eva Victoria’s niche.
  • Page Speed Optimization: Enhancing website loading speeds to improve user experience and reduce bounce rates.

5. Results

After several months of implementing our SEO strategy, Eva Victoria experienced significant improvements:

  • Organic Traffic Growth: There was a substantial increase in organic traffic, bringing in new visitors searching for luxury fashion accessories.
  • Improved Keyword Rankings: The website began ranking on the first page of Google for high-volume keywords such as “luxury handbags Ireland” and “designer accessories.”
  • Backlinks and Domain Authority: A strong backlink profile was developed with numerous high-quality backlinks, leading to an increase in domain authority.
  • Higher Conversions: The enhanced SEO and better content resulted in a noticeable increase in conversions, translating directly into higher sales.
  • Lower Bounce Rates: Bounce rates improved as user engagement and site usability saw positive changes.