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Case Study :- Aevum

aevum

1. Introduction

Aevum is a fast-growing e-commerce platform specializing in luxury watches. With a growing collection and a loyal customer base, Aevum wanted to expand its online visibility and reach a wider audience. To achieve this, Aevum partnered with New India Solutions, a leading provider of SEO and link-building services. The goal was to enhance Aevum’s search engine rankings, increase organic traffic, and drive more sales.

2. Challenges

Aevum faced several challenges that hindered its online growth:

  • Low search engine rankings: The website was not appearing on the first page of search results for competitive keywords.
  • Limited backlinks: Aevum had a minimal number of high-quality backlinks, affecting its domain authority.
  • Keyword targeting issues: The website lacked proper keyword optimization, missing opportunities to rank for relevant terms in the luxury watch niche.
  • Mobile optimization: Aevum’s website needed better mobile SEO to cater to the growing number of users accessing the site via smartphones.

3. Strategy

New India Solutions developed a comprehensive strategy to address these challenges.

aevum

  • Keyword Research: We conducted in-depth keyword research to identify high-volume, relevant search terms related to luxury watches. Our focus was on targeting keywords with medium competition to achieve quicker rankings.
  • On-Page SEO: We optimized Aevum’s website structure, meta tags, titles, and descriptions to align with the identified keywords. We also improved internal linking to make the site more search engine-friendly.
  • Link-Building Campaign: A targeted link-building strategy was implemented to acquire high-quality backlinks from authoritative websites in the fashion and luxury industries. We focused on creating valuable content that would naturally attract links, such as guest posts and product reviews.
  • Mobile Optimization: Given the rise in mobile traffic, we ensured Aevum’s site was fully responsive, improving the user experience on mobile devices and enhancing page load speed.

4. Services Applied

To ensure success, the following SEO services were applied to Aevum’s website:

  • On-Page SEO Optimization: Enhanced title tags, meta descriptions, URL structures, and keyword placement to improve relevancy and ranking potential.
  • Link Building: Created and implemented a white-hat link-building strategy, acquiring backlinks from reputable sources to boost domain authority and trust.
  • Content Creation: Developed high-quality blog posts, product descriptions, and guest articles to build authority within the niche and attract backlinks.
  • Technical SEO: Improved the website’s mobile-friendliness, page load speed, and crawlability to ensure search engines could easily index the content.
  • Analytics and Reporting: Regular tracking and reporting to measure the success of SEO efforts and adjust strategies as needed.

5. Results

After several months of collaboration with New India Solutions, Aevum achieved significant results:

  • Improved Search Rankings: Aevum’s target keywords began appearing on the first page of search engine results, driving increased visibility.
  • Increased Organic Traffic: The website saw a substantial increase in organic traffic, with more users finding the site through Google and other search engines.
  • Higher Conversion Rates: As traffic grew, so did the number of sales, with more visitors converting into paying customers.
  • Strong Backlink Profile: Aevum acquired numerous high-quality backlinks from authoritative sources, boosting its domain authority and overall SEO health.