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Case Study :- Fund and Grow

fundandgrow

1. Introduction

Fund & Grow, a leading financial services company, specializes in providing business credit and funding solutions to entrepreneurs and small businesses. They approached New India Solutions to enhance their online visibility, improve organic traffic, and boost conversions. With a rapidly growing client base, Fund & Grow sought to expand its digital presence, and SEO was a critical part of that growth strategy.

2. Challenges

Fund & Grow faced several challenges with its online presence. Despite offering a valuable service, their website struggled with:

  • Low Organic Traffic: The website had limited visibility in search engine results, particularly for competitive finance-related keywords.
  • Stagnant Backlink Profile: Their backlink profile was weak, with few high-authority sites linking to their content.
  • Keyword Targeting Issues: The existing content did not fully align with relevant high-intent keywords in the finance niche, leading to missed opportunities for organic growth.
  • Technical SEO Problems: There were several on-page SEO issues, such as slow loading times, missing meta tags, and lack of structured data, which affected search engine rankings.

3. Strategy

New India Solutions developed a comprehensive strategy to address these challenges:

  • Keyword Research & Optimization: We conducted in-depth keyword research to identify high-volume, relevant search terms related to business credit and funding. The content was optimized to include these terms naturally, improving relevance and search engine rankings.
  • Backlink Building: We implemented an aggressive link-building strategy, focusing on securing backlinks from authoritative finance, business, and credit-related websites. Guest posts, outreach, and partnerships with influencers in the financial niche helped establish high-quality backlinks.
  • Content Creation: Engaging blog posts and long-form articles were crafted to target Fund & Grow’s audience. Topics included business credit tips, funding solutions, and success stories. These pieces not only added value to users but also attracted backlinks from other sites.
  • Technical SEO Fixes: Our team improved site speed by optimizing images, compressing files, and improving the hosting setup. We also ensured that meta descriptions, titles, and structured data were correctly implemented for better indexing and ranking.
  • Local SEO: Since Fund & Grow also catered to local businesses, we optimized their Google My Business profile and focused on localized keywords to attract nearby entrepreneurs seeking funding solutions.

4. Services Applied

  • On-Page SEO: We optimized the website’s structure, content, and meta tags to improve its search engine friendliness.
  • Link Building: An extensive backlink campaign was run, focusing on acquiring high-authority links to boost domain authority and keyword rankings.
  • Content Marketing: Engaging, keyword-optimized blog posts and articles were created to attract traffic and position Fund & Grow as a thought leader in the finance niche.
  • Technical SEO: Site performance enhancements and schema markups were implemented to improve loading times and indexing efficiency.
  • Local SEO: We optimized local SEO elements to drive more traffic from regional searches and business owners in the area.

5. Results

After several months of consistent SEO efforts:

fundandgrow

  • Increased Organic Traffic: Fund & Grow saw a significant uptick in organic traffic, with a steady growth in new users visiting the site through non-paid search results.
  • Higher Keyword Rankings: The website ranked on the first page for several high-value finance-related keywords, including “business credit solutions” and “entrepreneur funding.”
  • Improved Backlink Profile: The number of high-quality backlinks pointing to the website increased, contributing to higher domain authority and trustworthiness in the eyes of search engines.
  • Better Conversion Rates: The improved visibility and targeted content led to higher conversion rates, as more potential clients discovered Fund & Grow’s services and signed up for consultations.