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Case Study :-  Kernow Furniture

kernowfurniture

1. Introduction

Kernow Furniture, a prominent online retailer specializing in vintage and antique furniture, sought to improve its online visibility and increase traffic to its website. With a wide range of unique products, Kernow Furniture wanted to reach a broader audience while maintaining its reputation as a trusted source for high-quality, one-of-a-kind furniture pieces. They approached New India Solutions to help them achieve these goals through effective SEO and link-building strategies.

2. Challenges

When Kernow Furniture partnered with New India Solutions, they faced several challenges:

  • Low Organic Traffic: Despite having a beautiful website and a wide range of products, the website struggled to attract significant organic traffic.
  • Poor Keyword Rankings: Kernow Furniture’s website was not ranking well for key search terms related to vintage and antique furniture, leading to missed opportunities for sales.
  • Limited Backlinks: The website had a limited number of backlinks, which negatively impacted its domain authority and overall search engine rankings.
  • Highly Competitive Market: The online furniture market is highly competitive, with many established players dominating the search results.

3. Strategy

To address these challenges, New India Solutions developed a comprehensive strategy that focused on the following key areas:

  • Keyword Research and Optimization: We conducted extensive keyword research to identify high-value, low-competition keywords relevant to Kernow Furniture’s offerings. We optimized the website’s content, meta tags, and product descriptions to target these keywords effectively.
  • Content Creation: We created high-quality, engaging blog posts, guides, and articles centered around vintage and antique furniture. This content not only provided value to visitors but also helped in targeting long-tail keywords and improving search engine rankings.
  • Link Building Campaign: We launched a targeted link-building campaign to increase the number of high-quality backlinks to Kernow Furniture’s website. This included outreach to relevant bloggers, influencers, and industry websites to secure guest posts and backlinks.
  • Technical SEO Improvements: We conducted a thorough audit of the website to identify and fix technical SEO issues, such as broken links, slow page load times, and mobile responsiveness. These improvements helped to enhance the user experience and boost search engine rankings.

4. Services Applied

New India Solutions provided Kernow Furniture with a range of SEO and link-building services, including:

  • On-Page SEO Optimization: Comprehensive optimization of on-page elements, including title tags, meta descriptions, headers, and internal linking structures.
  • Content Marketing: Creation and promotion of high-quality content tailored to Kernow Furniture’s target audience and industry.
  • Backlink Building: Development and execution of a link-building strategy to acquire high-authority backlinks from relevant and reputable websites.
  • Technical SEO Enhancements: Improvements to the website’s technical infrastructure to ensure optimal performance and crawlability by search engines.
  • Competitor Analysis: Ongoing analysis of competitors’ strategies to identify opportunities and stay ahead in the market

KF Doubling the Sales

5. Results

After implementing the strategies developed by New India Solutions, Kernow Furniture experienced significant improvements in their online presence:

KF Increasing Average Order Value

 

 

  • Increase in Organic Traffic: The website saw a substantial increase in organic traffic within six months, driving a greater number of potential customers to their product pages and expanding their customer base.
  • Improved Keyword Rankings: Kernow Furniture’s website began ranking on the first page of Google for several high-value keywords, leading to a noticeable uptick in customer inquiries and sales.
  • Growth in Backlinks: The link-building campaign resulted in a considerable increase in the number of high-quality backlinks, significantly boosting the website’s domain authority and overall search engine performance.
  • Higher Conversion Rates: With more targeted traffic and an optimized website, Kernow Furniture experienced a significant increase in conversion rates, translating into more sales and higher revenue.