What is Google Ads or Adwords
Google Ads or Adwords defines Google’s main advertising product and is the main source of revenue. Some Adwords features include IP address exclusion and frequency capping. Many advertisers also use Adwords as the major PPC network. The most valuable use of Adwords for SEO is to research keywords. Keywords define the basis of any SEO campaign and even if you are an expert in your keyword research, you should always research keywords simply because users frequently search for quite unexpected keywords and key phrases. Adwords tools are of great use in online marketing for:
- Keyword Research
- To ensure that the keywords you have picked convert well
- For getting a better CTR with your existing rankings
- For Geographic targeting
Why use Google Ads or Adwords?
Google Ads is also defined as a very effective and influential method to improve the traffic to the website. It is different from other methods, as it also charges money for the campaign. You need to design an advertisement, and then Google will place your ad either in the paid section or in the sponsored links section. You will have to pay money for each click.
It takes a very long time to appear in the top results in Search Engine Result Pages (SERPs). Article Writing and submitting them for building a large network on social media sites etc. takes a lot of time to drive traffic for the site. Google Ads start with sending traffic to your site within a few time of starting the campaign. Other methods take several weeks or months to make the site visible on Search Engine Result Pages (SERPs).
Optimizing Google Adwords PPC campaign
Google also makes a large amount of money through its Adwords campaign. Google Adwords has all the keyword research tool also that helps the marketer to know what keywords are to be typed in by the visitors, thus helping them to make their campaign effective.
With the reference of clients having better optimized Google Adwords PPC campaigns to back us all the way, New India Solutions is proud to say that we are also one of the few Google Adwords management companies that have worked with a range of advertisers of all sizes across the world. Beginning with brand awareness to the growing website traffic, user engagement, lead generation & finally e-commerce, the New India Solutions team is also able to quickly grasp advertiser requirements & we recommend the best combination of internet marketing services to help them achieve the desired results.